We were excited to jump on board the development side of The Lion King ad campaign. Several sets of standard and rich media ads were developed for the theatrical release, DVD/Blu-Ray, and 3d Blu-Ray. We were challenged to develop ads with a large amount of imagery from the film. Trying to work around the file size restrictions, we remade a lot of the artwork within Flash. By doing this we would be able to include all of the imagery the client wanted within the standard ad file size restriction.
Lion King
