We were excited to jump on board the development side of The Lion King ad campaign. Several sets of standard and rich media ads were developed for the theatrical release, DVD/Blu-Ray, and 3d Blu-Ray. We were challenged to develop ads with a large amount of imagery from the film. Trying to work around the file size restrictions, we remade a lot of the artwork within Flash. By doing this we would be able to include all of the imagery the client wanted within the standard ad file size restriction.